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Curtin University

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Marketing Research 200

  • 9807
  • Semester 1
  • 25.0
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Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gained. -- Course Website

Prerequisites: 9764 (v.8)<br/> Consumer Behaviour 201<br/> <br/> or any previous version



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